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Articles on Optimization Loop.

Measurement, A/B testing, retraining — a closed loop that makes the system better every month instead of decaying over time.

Optimization LoopWebsite speedOptimization LoopMeasurement

Fast on your device, slow on your customer's phone: measure with real-user numbers before you fix anything

A business owner opens their website on a new phone over office Wi-Fi and sees the page in a second and a half. A customer on a mid-range phone over 4G can wait twice as long. Google judges speed by the 75th percentile of real users, not by what the site owner sees. This article explains the three Core Web Vitals in plain language, why a Lighthouse score is not one of them, three calculations you can do yourself, and six steps to measure, fix and measure again.

18/10/202615 min read
Optimization LoopMeasurementOptimisationStatistics

Before running an A/B test, work out one number — for most Vietnamese sites it exceeds a year of traffic

You do not have to run an A/B test to find out whether it can conclude anything. One calculation, about a minute's work, gives the minimum number of visitors required. For a site with 500 visitors a day, detecting a 10% improvement needs 322 days — and the habit of checking results daily pushes the false-win rate from 4% to 20%.

13/09/202611 min read